JustBritish

British watch brand Bremont has recently released a bespoke mechanical clock and stopwatch for the Jaguar XJ75 Platinum Concept Car, which was displayed at Pebble Beach on August 14. This marks the first time that Bremont has created a car clock.

“Jaguar is one of the world’s premier manufacturers of luxury cars and a great British brand. We are very proud to have been asked to make this clock for their XJ75 car and were keen to make something different for Jaguar. As such rather than a quartz clock we have created a beautiful mechanical clock that also has a chronograph function,” Bremont co-founder Giles English said.
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Popularity: 3% [?]

OK, so this is totally my opinion, but I would vote for the Morgan Aeromax as the most beautiful, stunning, and totally drool-worthy car ever produced. The images here are by photographer Bill Dutting, and you owe it to yourself to check out his work. You can find out a bit more about this rolling artwork at the MotorAuthority.

I am a long time fan of all Morgan cars, and have been in love with the Aeromax Coupe since I first saw the concept drawings. It somehow conveys the past and the future at the same time and really conjures up images of the fantastic sleek cars from the frames of Dick Tracy comic strips. The new Morgan Aero SuperSports in nice, but it just doesn’t convey the same aesthetic somehow.

Popularity: 5% [?]

MG Motor has appointed DCH to help drive the expansion of its model range beyond the current TF sports car.

The automotive firm is introducing its all-new MG6, and will begin by developing a campaign to launch the model, which it describes as a “fastback, new upper- medium sized vehicle” later this year.

The agency is tasked with delivering a fully integrated campaign from above the line advertising to direct and dealer marketing with a specific focus on online and digital.

The campaign aims to create awareness of the new model range and communicate the brand “in a modern and relevant way for the 21st century whilst retaining its unique and iconic image.”

MG currently has 40 dealerships in the UK, but is now recruiting additional new dealers to deal with the growing model range.

Guy Jones, sales and marketing director at MG, says: “These are exciting times for MG. We have a great brand and are about to launch a range of all-new, British designed products to compete in the European market. We are delighted to be working with DCH, who have proved they not only understand the challenges we face but have also demonstrated their ability to support us across all of our marketing requirements, from brand advertising to dealer comms and CRM.”

Andrew Hawkins, managing director at DCH, adds: “There remains huge latent affection for MG. The marque has always had a special place in the hearts and minds of the British consumer. The MG6 has the potential to reaffirm this affection in a modern and relevant way. We are excited at the prospect of helping the team in Birmingham put MG back in its rightful place as an iconic British motoring brand.”

Popularity: 5% [?]

At a time of global conservation with a drive towards improved fuel economy the Morgan Motor Company introduces a new concept for a sporting family, the Morgan EvaGT. The four seater Coupe takes its inspiration from the British sports saloons of the early 1950’s. Among these were the Bristol 400 series and the Frazer Nash BMW 328. After the Second World War rationing forced designers to conserve and make the most of the materials at their disposal. However the pressure cooker of war had also led to an abundance of innovative engineering ideas. Steel was scarce so lightweight aluminium was used for bodywork. Smooth “in-line” straight six cylinder engines were fitted to give long distance comfort and reliability. Because the engineers had often worked on aircraft development during the war aerodynamics contributed to high but economical cruising speeds.

The Morgan Motor Company is the last survivor of these British sports car manufacturers. Of course the company is lucky enough to have 100 years of continuous success behind it and like Bristol and Frazer Nash; Morgan has a history of successful collaborations with German suppliers BMW, Siemens and Bosch. But Morgan also works with a number of young engineering companies in the United Kingdom and with world class British university research departments.
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Popularity: 66% [?]